Hardcopy Brochures Today's desktop printers can deliver high quality and convenience. Accordingly, hardcopy brochures are developed to take advantage of printing on demand. The 11x17 format brochure, when folded in the middle, delivers four, 8.5x11 pages of information. While not practical for reading online, the 11x17 format is excellent for the prospect who prefers hardcopy. It also works when needed quantities are relatively small. Because these brochures are in a PDF format, they can be easily customized for a prospect. For delivery online, a 8.5x11 format can also be developed from a 11x17 format. Click on the samples below to see the finished product. Process Manufacturing (11x17) Food & Beverage (11x17) Chemical (8.5x11) Health Care (8.5x11)

e-Brochures

A more professional and electronic version of marketing collateral is the electronic or e-brochure. An e-brochure essentially allows a prospect to view a brochure as if they were reading a book. Mouse clicks permit navigation through the brochure as if turning pages of a book. Since e-brochures are EXE files, they can be delivered cleanly without the need of special readers, providing a compelling ease of use feature. Again, click on the samples below to see the finished product.

Warehouse Management System (WMS)

Pharmaceuticals

Success Stories

As their titles suggest, success stories concisely relate positive experiences of existing clients. They are intentionally limited to a single, 8.5x11 sheet of paper, one or two-sided. The success story format is an excellent example of quickly gaining the readers attention. As you will see from the samples, the front side of the story is divided into two halves. The right half provides highlights, telling the story via bullet points. The left half is in a narrative format, containing quotes from the client. Again through the use of quality printers, success stories are intended to be generated from the desktop. They can be tailored to the prospect's business. Again, click on the samples below to see the finished product.

Success Story Client 1

Success Story Client 2

Success Story Client 3

White Papers

The purpose of a white paper is to highlight a competitive advantage or technical expertise. The secret of a white paper is to provide enough  information compelling prospects to pick up the phone and call you. Below are two examples that achieve these objectives. 

RFID White Paper

Implementation Tools White Paper

E-Mail Campaigns

A marketing rule of thumb is that you must contact prospects between six and eight times before they start to take notice. An e-mail campaign is ideal for this type of marketing - a consistent, continual emphasis of your message at an affordable price. However, to be effective, the e-mail must immediately grab the recipient's attention with colorful, eye-catching graphics and boldly highlighting key phrases. Below are examples of the first three mailers of a campaign that drives home the message of an affordable, full-featured ERP solution.

E-Mail Campaign 1st Mailing

E-Mail Campaign 2nd Mailing

E-Mail Campaign 3rd Mailing

Banner Ads

Banner ads appear on complimentary websites. They are intended to quickly and effectively convey a simple message about your company and/or products. The same characteristics, already were mentioned for e-mailers - namely eye-catching graphics and key phrases - apply to banner ads as well.

Sample Banner Ad 1

Sample Banner Ad 2

Sample Banner Ad 3

Sample Banner Ad 4

Sample Banner Ad 5

Direct Mail Campaigns

The advantage of direct mail campaigns is that it is typically easier to obtain or create traditional mailing lists than it is to obtain e-mail addresses. The disadvantage is that direct mail campaigns are more costlier because of postage and printing. You can cut down  postage costs by using a permit number and pre-sorting the outgoing mail based on zip code. A principle worth observing is to design a direct mail piece useful for both direct and e-mail campaigns.

Tri-Panel Direct Mailer

Postcard Mailer